Branding and marketing for a San Diego based climbing collective

Mind to Motion is a collective of coaches and setters with a vision to elevate the sport of climbing. Through clinics and online coaching resources, they empower young climbers to build their mind/body connection and provide training for the next generation of competition climbers. I worked closely with their founders to assist in their naming, branding, and visual identity. “Mind to Motion” captures their vision of integrating the mental and physical training pivotal to climbing.