Mind to Motion
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Branding and marketing for a San Diego based climbing collective
Mind to Motion is a collective of coaches and setters with a vision to elevate the sport of climbing. Through clinics and online coaching resources, they empower young climbers to build their mind/body connection and provide training for the next generation of competition climbers. I worked closely with their founders to assist in their naming, branding, and visual identity. “Mind to Motion” captures their vision of integrating the mental and physical training pivotal to climbing.
Developing a logo
Referencing their background in setting, the logo is created through a layering of volumes to form the “M” logomark. I designed a series of motion graphics to be used for video content and social media.
