I worked on a team that helped to craft a brand identity and positioning guide for Experience Shelburne to communicate their mission of sustainable and collaborative economic development for the Vermont town. The effort had to resonate with existing residents, speak to future residents, attract potential visitors, and inform prospective businesses. As part of this effort, I helped design a visual identity and comprehensive brand toolkit that included promotional videos, website, and merchandise to help reach these various audiences.
Illustrator
Figma
After Effects
Premiere Pro
